Clarissa Tusa-Guevara

Clarissa Tusa-Guevara

Clarissa Tusa-Guevara

$20M+

Revenue Influenced

Revenue Generated

$10M+

Annual Media Spend

4

International Markets

6+

Industries

Growth strategy built around measurable business outcomes.

Growth strategy built around measurable business outcomes.

Full-funnel growth

Full-funnel growth

Acquisition, retention, and re-engagement built into one performance system.

Acquisition, retention, and re-engagement built into one performance system.

Performance Strategy

Performance Strategy

Commercial direction grounded in disciplined performance management.

Innovative direction grounded in disciplined performance management.

Experimentation Frameworks

Experimentation Frameworks

A repeatable learning system for creative, audience, and conversion gains.

A repeatable learning system for creative, audience, and conversion gains.

Measurement & Attribution

Measurement & Attribution

Clear measurement architecture that keeps decisions tied to business impact.

Clear measurement architecture that keeps decisions tied to business impact.

Platform Fluency

Industries

Industries

SaaS

SaaS

Retail

Retail

Insurance

Insurance

Automotive

Automotive

Health & Beauty

Health & Beauty

Business outcomes

Business outcomes

Selected Work

Selected Work

Marketing should move your business, not just your metrics. A selection of growth initiatives focused on measurable business outcomes.

Marketing should move your business, not just your metrics. A selection of growth initiatives focused on measurable business outcomes.

Insurance

case study

Insurance Growth Systems

Insurance Growth Systems

<$5

Cost Per Lead

50 States

50 States

Scalable Framework

+60%

+60%

Lead Volume

The Opportunity

Insurance acquisition is complex: every carrier, state, and age group has distinct eligibility rules, enrollment windows, and customer motivations. The opportunity was to turn fragmented paid-media activity into a repeatable system that delivers qualified leads agents can convert—while protecting acquisition efficiency.

Insurance acquisition is complex: every carrier, state, and age group has distinct eligibility rules, enrollment windows, and customer motivations. The opportunity was to turn fragmented paid-media activity into a repeatable system that delivers qualified leads agents can convert while protecting acquisition efficiency.

The Approach

  • Built carrier-specific acquisition frameworks around eligibility and enrollment cycles.

  • Refined segmentation by state, age, and qualification intent.

  • Established a disciplined creative and landing-page testing rhythm.

  • Optimized toward qualified leads and agent conversion outcomes.

  • Built carrier-specific acquisition frameworks around eligibility and enrollment cycles.

  • Refined segmentation by state, age, and qualification intent.

  • Optimized toward qualified leads and agent conversion outcomes.

Entertainment Marketplace

case study

Entertainment Marketplace Leader

Entertainment Marketplace Leader

+65%

Purchases

−28%

Customer Acquisition Cost

+10%

Customer Lifetime Value

The Opportunity

As acquisition costs rose, Backstage needed to grow subscription purchases across international markets without sacrificing profitability. The opportunity was to improve the quality of campaign decisions so growth could scale with both efficiency and durable customer value.

The Approach

  • Restructured campaign architecture around profitable subscription growth.

  • Refined audience segmentation across priority markets.

  • Built a structured creative testing framework.

  • Improved attribution to prioritize customer value, not surface-level volume.

  • Restructured campaign architecture around subscription profitability.

  • Created dynamic ad campaigns based on user browsing intent and refined audience segmentation.

  • Improved attribution to prioritize customer value, not surface-level volume.

Additional Expertise

Additional Expertise

Global Growth

Global Acquisition Strategy

United States • United Kingdom • Canada • Australia

Growth Design

B2C & B2B Growth Strategy

Strategies tailored to distinct customer journeys.

Measurement

Attribution & Measurement

Meta CAPI • HubSpot • Hightouch • Amplitude

Customer Intelligence

Audience Segmentation

Lifecycle, geographic, behavioral, and intent-based targeting.

Optimization

Experimentation Frameworks

Creative testing, audience testing, and continuous optimization.

Conversion

Landing Page Optimization

Recommendations designed to improve conversion performance.

START A CONVERSATION

Let’s build growth that compounds.

Let’s build growth that compounds.

Bring the next performance question. I’ll bring a focused point of view on how paid media can move the business forward.

Bring the next performance question. I’ll bring a focused point of view on how paid media can move the business forward.

clartusaads@gmail.com

clartusaads@gmail.com