FOUNDER / PAID MEDIA LEADERSHIP
Clarissa Tusa-Guevara
Clarissa Tusa-Guevara
Performance-driven paid media leader building profitable growth across the funnel — from acquisition through retention.
Founder quote
“Marketing should move your business, not just your metrics. The right strategy doesn’t chase short-term wins; it creates a foundation for sustainable growth that compounds over time.”
Marketing should move your business, not just your metrics.
The right strategy doesn’t chase short-term wins, it creates a foundation for sustainable growth that compounds over time.
Generated $20M+ in business revenue
Experience scaling $10M+ in budget ensuring business ROAS never falls below a 2.
A holistic operator for growth teams that need paid media to move the business forward.
A holistic operator for growth teams that need paid media to move the business forward.
Full-funnel growth
Full-funnel growth
Acquisition, retention, and re-engagement built into one performance system.
Acquisition, retention, and re-engagement built into one performance system.
Scale with oversight
Scale with oversight
Tracking and creative refinement balanced with platform automation and commercial judgment.
Tracking and creative refinement balanced with platform automation and commercial judgment.
Testing discipline
Testing discipline
Ongoing bid, keyword, creative, and landing page experimentation built around measurable learning.
Ongoing bid, keyword, creative, and landing page experimentation built around measurable learning.
Technical measurement stack
Technical measurement stack
Google Tag Manager, pixel installation, Segment CAPI, HighTouch CAPI, Looker, and Amplitude for clearer attribution and decision-making.
Google Tag Manager, pixel installation, Segment CAPI, HighTouch CAPI, Looker, and Amplitude for clearer attribution and decision-making.
Platform fluency
Industries I’ve Helped Grow
Industries I’ve Helped Grow
Experience across SaaS, retail, insurance, automotive, and health & beauty — spanning both B2B and B2C growth models.
Experience across SaaS, retail, insurance, automotive, and health & beauty — spanning both B2B and B2C growth models.
SaaS
SaaS
Retail
Retail
Insurance
Insurance
Automotive
Automotive
Health & Beauty
Health & Beauty
START A CONVERSATION
Let’s build growth that compounds.
Let’s build growth that compounds.
Bring the next performance question. I’ll bring a focused point of view on how paid media can move the business forward.
Bring the next performance question. I’ll bring a focused point of view on how paid media can move the business forward.